The creation of the BCG growth share matrix
In this post, we'll do a deep dive into the growth share matrix and explain why it was created, cover the core use cases and demonstrate with an example (using Google's product suite). Kenton Kivestu, ex-Google, ex-BCG, Founder at RocketBlocksĬreation story | Use cases | Example use | Video summary What is the BCG Growth Share matrix? An overview of the iconic BCG matrix framework
